Building successful business relationships—Denmark
In Denmark you should keep in mind that your credibility is established by the quality of the information you present. If you come to a meeting unprepared, you can expect to be criticized for it. Whenever possible, bring a wealth of useful facts and figures to present to your counterparts, in written form. It is a good idea to keep a list of references on hand in case your partners have any questions about the particulars. Remain clean and polished in your appearance and try to stay as conservative as possible in your dress. Logic and proven evidence are key factors in negotiations. Be sure that you establish your credibility from the beginning and maintain it throughout. Try to send a well-written agenda before you start a meeting. Good organization is looked upon as a virtue and should be displayed whenever possible. Danes are fairly relaxed in their communication but expect a high sense of professionalism. Small talk is common prior to all communication, but in business discussion itself, offers, propositions, plans, etc., should be well thought out and supported by solid factual evidence.